Why I’m Coming: Jaap Hoogstraten

JaapHoogstratenFor the past decade I have been fortunate to work at one of the few natural history museums that develop, design and produce exhibitions in house.  We have an exhibition design process document that is very well defined and the size of a smallish phonebook.  Each exhibit element is scrutinized by multiple layers of management.

The main reason I was interested in attending this conference is to find out from colleagues how they keep creativity from getting edited out by their institutions’ processes.  How do they deal with requests for innovation for the sake of innovation?  What role does new technology play in innovation?  How do you keep anything designed by a group keep from looking like a group designed it?


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